JOSH PARKER
emotional connection 🤝 audience
CREATIVE STRATEGIST
WORLD BUILDER
BRAND VOICE
PROFESSIONAL NERD
CAT DAD
BIGFOOT COUNTRY,PNW
Partnered with Licensing and Development teams to embed authentic franchise voice, tone, and narrative continuity across in-game copy.
Developed naming conventions and taxonomy for characters, titles, creatures, weapons, and in-game items, ensuring alignment with franchise lore and thematic consistency.
Provided franchise lore and brand guidance, reviewing creative submissions to ensure all game assets adhere to canon, maintain worldbuilding standards, and reinforce cohesive storytelling.










The storytelling challenge:
Introduce Paul and Chani to Fortnite players who may not know anything about Dune, and get them hyped to play as the characters in a one-minute script.