JOSH PARKER
emotional connection 🤝 audience
Built the voice of the franchise inside the game by partnering with licensing and development teams to shape in-game copy that felt native to the world ensuring every line, name, and interaction reinforced tone, character, and canon.
Created naming systems for characters, weapons, and creatures that balanced clarity, memorability, and lore accuracy—turning functional game elements into storytelling moments.
Turning dense sci-fi mythology into a 60-second, player-first hero story promo for Dune × Fortnite
Challenge:
Introduce Paul and Chani to a global audience unfamiliar with Dune, and make them instantly playable, aspirational heroes in under 60 seconds, while balancing franchise authenticity with Fortnite’s playful, high-energy tone.
Approach:
Distilled dense sci-fi mythology into a simple, cinematic hook focusing on destiny, survival, and power rather than lore.
Execution:
Use sharp, accessible language to build intrigue and drive player excitement.